Market Shark IT builds automation for a process you can point at. A lead arrives, a document comes in, a person copies it into another system, and a customer waits. We replace the copying with software, and we use AI only on the step that is actually language or judgment, not as a layer on top of a broken process.
The first release is one process, end to end, with a person still responsible for the exceptions. That is what makes it operable. A demo that chats and does not write back to your systems is not an automation project.
Processes we take first
- Enquiry intake, qualification, and routing to the right person
- Document extraction and the fields your team retypes today
- Status updates that currently depend on someone remembering to send them
- Internal approvals that sit in an inbox
- A staff interface for the cases the automation should not touch
How it connects to the rest of the build
If the process needs a product around it, that is a custom web application. If the public site is how the work arrives, fix that on the web development page first so you are not automating a form nobody completes.
Questions
Do we need to pick a model?
No. You need to pick the process. We choose the model, or no model, based on the step.
Will this replace our staff?
It replaces the retyping and the chasing. Someone still owns the customer and the exceptions. We design for that person, because they are who will keep the system honest.
Can you automate a process that is not written down?
We will write it down with you first. If nobody can describe the happy path, there is nothing safe to automate yet.
