Month: October 2026

Choose an ecommerce platform from the catalogue, the fulfillment, and who will run it. A migration is only worth it when one of those has changed.

Scope a mobile app around one job the user finishes in the first release. Platforms, notifications, and payments are scope, not decoration.

Agentic automation is useful when it completes one business process and hands the exception to a person. A chat window is not that system.

Hire an SEO agency for the pages and the enquiries, not for a ranking promise. What to ask before you sign.

Choose WordPress when your team will edit the site. Choose a custom build when the product is a workflow, not a set of pages.

A practical way to think about the cost of a custom web application: the first workflow, the roles, and the integrations that change the quote.