Market Shark IT

How to Choose an Ecommerce Platform

Choose an ecommerce platform from the catalogue, the fulfillment, and who will run it. A migration is only worth it when one of those has changed.

How to Scope a Mobile App

Scope a mobile app around one job the user finishes in the first release. Platforms, notifications, and payments are scope, not decoration.

What Agentic Automation Actually Does for a Business

Agentic automation is useful when it completes one business process and hands the exception to a person. A chat window is not that system.

How to Hire an SEO Agency

Hire an SEO agency for the pages and the enquiries, not for a ranking promise. What to ask before you sign.

WordPress or a Custom Build

Choose WordPress when your team will edit the site. Choose a custom build when the product is a workflow, not a set of pages.

What a Custom Web Application Costs

A practical way to think about the cost of a custom web application: the first workflow, the roles, and the integrations that change the quote.

New Broadcast

EPISODE 1 99% of Businesses are Replaceable from Customer’s Perspective – Here is How to Stand Out Having worked in the luxury industry for close to two decades cultivating relationships with HNWIs, while being a luxury customer myself, I have to break some hard news to you: Very few brands where customers are truly loyal 99% of businesses are replaceable Products & gifts are not memorable to HNWIs Most brands misunderstand “money-can’t-buy” experiences If you are one of the few top luxury…

Top 5 Digital Agencies Revolutionizing Branding for Startups

We bring deep, functional expertise, but are known for our holistic perspective: we capture value across boundaries…