Hire an SEO agency that can show which page will exist for which service, and how a visitor asks to buy. A ranking promise without that page is a sales line. Search engines rank URLs, not intentions.
Questions that sort the agencies
- Which three queries should this company be hired for in the next two quarters?
- Which URL will target each one, and what will that page say that a competitor page does not?
- What will you noindex or remove because it competes with those URLs?
- How will we know an enquiry came from this work?
Be careful with vendors who want a page for every city you can name, written by swapping the city into one paragraph. That pattern is a known way to lose the rankings you already have. City pages are valid when the page is honestly about working with buyers in that place.
Our own approach is on the SEO services page, and the city set is the locations directory.
