Scope a mobile app by the job a person finishes on the first release, not by a catalogue of screens. “Social features”, “AI”, and “the usual profile stuff” are how app quotes become fiction. A booking, a status check, an approval, or a purchase is a scope.
Put these in the brief
- The one platform your users actually have, or a clear reason for both
- Whether anyone must use the app with a weak connection
- Which notifications are part of the job, not marketing
- Whether money moves inside the app
- Who operates it the week after launch
If a mobile website would do that job, build the website. We would rather tell you that than ship an app your customers install once. When the app is the right product, the engagement is described on the mobile app development page.
